Gone are the days when people only advertise on paper through mailers, posters, and fliers.  Now many companies rely on the internet to do a large portion of their marketing online.  On almost every website I visit I see an advertisement for something.  It’s difficult not to run into advertising in social media.  Many companies even have their own Facebook pages and use Twitter.  Don’t  get me wrong, television, radio, and print are all still viable avenues to deliver successful advertising.

In order to get some good ideas about what I can do for a few things at work, I did some research online looking at an advertising agency.  I was able to get some really terrific ideas.  The company I examined provides internet marketing, social media marketing, and mixed media marketing. A mixture of all of these media outlets would be perfect for my company, and is exactly what we need.

I think it might be easier if we just hire one of the companies I researched for ideas rather than trying to recreate everything all on my own.  The agency I took a good look at seems to provide a custom package tailored to whatever our company needs.  Another thing they provide is analysis of the marketing strategies they implement to study their effectiveness.  I know that having charts and graphs filled with data to explain if something is working the way I planned it to or not will really make me feel comfortable about schilling out my companies money on advertising.